My current focus is UX, UI and digital product design. To this, I apply two decades of strategy, brand development and the design of scalable visual identity & communication systems. I am a highly experienced complexity-buster and systems thinker who considers the strategic impact and emotive experience of every decision made on content, usability and design.

Security system mobile platform
UX / UI / Visual identity
Mobile app for healthcare platform
Strategy / UX / UI
Repositioning marketing specialists within WPP Group
Brand strategy / Design strategy / Communications strategy
Digital product for major financial services group
Visual identity / UX / UI
B2B consumer digital service and payment specialists
Strategy / Visual identity / UI
Engineering group of companies
Strategy / Visual identity
Design strategy for global private hospital group
Strategy / Design system and architecture
Omni-channel digital shopping and payments platform
Financial services
Small batch, seasonal & organic produce, Tankwa Karoo
Visual identity
Online platform design: Industry 4.0 business incubator
Strategy / Brand architecture / Visual identity / UI
Online manual app to support on-site SST repairs
Communications platform powered by global IT leader
Strategy / Visual identity
Beverage brand for Africa's largest retail group
Strategy / Visual identity
Luxury indigenous botanical skincare brand
Strategy / Brand architecture / Visual identity
Reposition IT leader + alignment of global culture
Strategy / Content creation
Homeware portfolio for Africa's largest retailer
Strategy / Visual identity / Packaging
Presidency of South Africa brand strategy
Online entertainment purchasing platform
Carving out a niche for the zero alcohol consumer
Strategy / Visual identity
Express spa brand for Virgin
Visual identity
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