Freelance Strategist, Creative Director and brand consultant experienced in working with global companies of all sizes who enjoy the benefits of broad and deep skillset across the entire range of brand touchpoints. I use strategy, design and a systems approach to bridge the gap between brand, UX and CX for a seamless brand experience regardless of the complexity of the organisation and shifting market dynamics.
Some work samples can be viewed on this site. Other big brands I've worked on include BBC iPlayer, Sage, Syspro, Nelson Mandela Foundation, Pathcare, PNI Media, Coca-Cola, Phillip Morris, BT, Old Mutual, Mediclinic, WPP Group, Mitel, The Shoprite Group (Africa's largest retail group), Pick n Pay, Ackermans, Capespan, Checkers, Cape Town International Conference Centre, Engen, Dimension Data, and many more. A few key projects I've delivered as Brand Strategist and Creative Director:
•. Repositioning of global digital agency within the WPP Group.
• Transformation program for a major supermarket group across 9 countries. The project included developing and implementing new quality control systems to govern global supply chains.
• Brand strategy for rebranding the Presidency of South Africa, the highest public office in the land.
• Strategy director in the national tender for rebranding the National Oil Company of South Africa, Ongoing independent brand strategy advisor to the organisation.
• National brand alignment for South Africa’s largest private healthcare group to prepare the brand for the global rebrand by Landor, and leading the handoff to Landor. Ongoing independent advisor to the company.
“Working with Julie in repositioning our company within the WWP Group was an enjoyable, interesting and collaborative process. Julie’s ability to entrench herself in our business and the space in which we operate was invaluable. This meant that she was able to challenge the thinking and these debates resulted in some extraordinarily insightful strategies. I would work with and recommend her agency ID&B at every turn, they will truly help you to develop a world-class leadership brand.”
Juliet Mey, Global Marketing Director. Acceleration, WPP Group
"Julie played an immense role to prepare and empower the Simera Group in our global launch. What impressed me most was her innate capability to rapidly understand our environment and decompose our initial business objectives into clearly articulated work breakdown structures with well-defined goals. She approached the work with a unique combination of out-of-the-box creativity and well-structured execution, which resonated with our systems engineering foundations."
Johann Du Toit. CEO. Simera Group
"Julie's work for Kinektek has been phenomenal. She guided us through a comprehensive re-branding of the entire business from the ground up. Her extensive grasp of brand and design strategy has enabled our business to establish systems and frameworks to accommodate all of our design requirements across all of our platforms and solutions. Beyond her strategic and business acumen, her creative and aesthetic design skills are really first class."
Matthew Slaven. CEO, Kinektek
"Julie took our team on an educational journey in search of the soul of the company by unpacking complex concepts and linking them in an ingenious way. Julie has a very calm disposition, listens actively, and is very articulate. I found her humble, accommodating and generous with her expertise. Her way of working is empowering as it is based on co-creation. Her input was invaluable, and the project was a success."
Nebu Phohlela, Project Manager. PetroSA (National Energy Company, SA) Group Management Framework Project