Design + Experience Strategist. Design Director

Specialist in combining brand, design, and experience strategy with design systems for seamless, scalable experiences across brand, product, UX, and CX. I work across every aspect of the business to identify where brand and experience can be more effective, more human-centred, and enable more conversions.

Brand & platform design for global business incubator
Brand strategy Design strategy Experience mapping Brand architecture Marketing strategy Brand design  Creative Direction
Brand and product design for AI startup
Design strategy across brand, product and CX Scalable brand and product design system framework Strategic brand communications framework ​Product design and UX strategy Design Direction
Design system strategy for Sage
Design and experience strategy Design system bridging brand and product Website UX framework Experience mapping Prototyping user journeys towards conversion ​Design Direction of UX pattern library
UX design for BBC iPlayer
Design strategy Experience mapping Prototyping user journeys towards conversion ​New pattern library
Product design for health tech startup
Design strategy Experience mapping Product identity  Mobile UX and UI design Website design
Rebranding a global engineering group
Brand strategy Brand architecture Brand identity Website design Brand marketing Content creation Event design
Brand for financial services startup
Brand concept Brand identity Website design ​Marketing concepts
Brand & marketing for fintech scaleup
Brand strategy Brand identity Brand marketing Website design Product UI design  Design system Campaigns + events
Product design for event tech startup
UX strategy Experience mapping UI concepts
Brand framework for AI health-tech startup
Creative strategy Brand identity Website design Style guide
Brand & campaign for learning Foundation
Creative strategy Brand identity Brand communications Brand marketing concepts Style guide
Rebrand for global sales software company
Brand identity Brand communications concepts Style guide
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