Design Strategist. Brand Strategist. Design Director

Specialist in combining brand, design, and experience strategy with systems design for seamless, scalable experiences across brand, product, UX, and CX. I work across every aspect of the business to identify where the brand and user experience can be more effective, more human-centred, and enable more conversions. I have developed, designed and positioned brands of all sizes across sectors for over 20 years and work as a Consultant and Fractional Director based in London.

Brand & platform design for global business incubator
Brand strategy Design strategy Experience mapping Brand architecture Marketing strategy Brand design  Creative Direction
Brand and product design for AI startup
Design strategy across brand, product and CX Scalable brand and product design system framework Strategic brand communications framework ​Product design and UX strategy Design Direction
Design strategy for BT product launch
Design principles, campaign framework and wireframes Campaign concept and messaging Art Direction guidelines UX Direction
Design system strategy for Sage
Design system strategy Design framework bridging brand and product Website UX framework Experience mapping, principles and guidelines Prototyping user journeys Led teams in the design of the UX pattern library
UX design for BBC iPlayer
Design strategy Experience mapping Prototyping user journeys towards conversion ​New pattern library
Brand framework for AI health-tech startup
Creative strategy Brand identity Website design Style guide
Product design for health tech startup
Design strategy Experience mapping Product identity  Mobile UX and UI design Website design
Brand architecture to scale global engineering group
Brand strategy Brand architecture Brand identity Website design Brand marketing Content creation Event design
Brand & marketing for fintech scaleup
Brand strategy Brand identity Brand marketing Website design Product UI design  Design system Campaigns + events
Brand & campaign for learning Foundation
Creative strategy Brand identity Brand communications Brand marketing concepts Style guide
Product design for event tech startup
UX strategy Experience mapping UI concepts
Concepts for Tesco Plant Chef
Design strategy Visual language Branding system ​Packaging design
Brand and marketing for skincare startup
Brand strategy Brand identity Packaging design Brand marketing and campaigns
Brand for financial services startup
Brand concept Brand identity Website design ​Marketing concepts
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