Strategic design across brand and product lifecycles, spanning research, synthesis, planning, concept development, refinement, execution, testing and iteration. As a seasoned brand strategist and designer, I approach digital product design as an integrated, seamless brand experience, aligning UX with brand strategy across every interaction to deepen connection and build trust within the digital experience ecosystem. As a former founder of a strategy and design agency, I bring a structured, efficient approach to programme design and delivery, underpinned by clear, strategic communication that keeps teams, stakeholders and delivery aligned. Based in the UK, I work on a contractual and consultancy basis.