Brand and product design for AI startup
Design strategy across brand, product and CX Scalable brand and product design system framework Strategic brand communications framework Product design and UX strategy Design Direction
I worked with the fast-paced, early-stage AI startup in establishing a strategic, scalable design framework across brand, product, marketing and customer experience. I mapped the user experience, designed the product interface at demo stage to accommodate future functionality, and developed the design strategy that governed the end-to-end brand experience, leading their agency in the development and execution of their brand identity.
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