Brand framework for AI health-tech startup
Creative strategy Brand identity Website design Style guide
Brand framework for AI lab based on a creative strategy exploring ways to incorporate the emotive experience of nature into key brand moments. Footage of waves, rain, and underwater worlds imbue the brand identity with a layer of almost hypnotic experience. The brand mark is an abstracted echolocation symbol repeated organically to create a stylish pattern system that comes to life through animation to provide an iterative living system repeated across different products and programs.
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