Private label upgrade for Africa's largest retailer

I partnered with the Shoprite Group for a fast paced, long term and large scale project. This involved brand strategy, brand architecture, design strategy, brand development and packaging design across 55 brands, 25 retail categories and over 900 products. The new brands were launched and rolled out across five chains belonging to the group: Checkers, Shoprite, Liquor Shop, Hyper and uSave. The products are distributed across 15 African countries. I redesigned the structural packaging to improve product protection during transit and to improve shelf impact. The in-store presence of the new brands competed with established leader brands, and created a strong, emotive, cheerful presence across all store formats and sizes. Case studies available on request.

You may also like