I was offered the role of brand strategist by a Consortium comprising leading designers, architects and marketing specialists. We were successful in our Tender for the rebranding of the brand of the Presidency of South Africa, the ruling office of the country employing approximately 500 internal stakeholders at the time.
National 2D and 3D brand audit
Drafting of research and interview model
Internal and external stakeholder interviews
Compilation of research report
Analsyis & recommendations
Brand positioning methodology development
Creative concept development