Brand strategy / Visual identity / Communications / Packaging.
A new entrant in the zero alcohol beverage space, Breva is a malt-based lightly flavoured sparkling drink. A product with high appeal needed a strong and differentiated brand to position it against the highly competitive beverage market in Africa.
The brand was purpose driven, and building recognition for this standpoint from the outset was key. A discerning market who wanted accessible sophistication, were not afraid to make bold statements and enjoyed vibrant and diverse professional and social lives. Case study available on request.